Conservative sites were elated to read this piece from Yahoo News about how Starbucks’ brand perception plummeted.
At first I thought, “hmmm, that could be good news” but somehow did not think it worthy to post about.
Something was missing and in my head I was yelling, “bullshit.”
Over a week’s period almost every site I read had the story with commenters giddy about Starbucks getting its due.
Then I checked the one thing that truly matters: stock price.
That’s when I learned “conservatives” and “republicans” are not serious when they say they’ll stop buying something.
When word first came out Starbucks’ stock price was right around $56. It then fell to around $54 a few days later.
It was $57.48. Hardly a plummet in price, eh, meaning “perception” is not reality.