It appears many Americans do and willingly spend MUCH MORE for produce and groceries that are “organically” grown.

Whole Foods capitalized on those dumbasses and made a lot of money.
Until now.

Sorry, but I refuse to pay $8 a pound for “organic” anything when I can buy those same things half that.

Whole Foods pioneered the organic food movement in the US decades before it was popular, betting on the idea that people would pay a premium for the label.

The idea paid off: sales of organic food more than tripled between 2005 and 2015, from $13.8 billion to $43.3 billion, according to the Organic Trade Association.

Whole Foods’ business should be booming as a result.

But customers are abandoning the supermarket chain, as retailers like Kroger and Walmart ramp up their organic food offerings to meet growing demand.

“The more conventional mainstream supermarkets have upped their game,” Whole Foods CEO John Mackey said on a call with analysts on Wednesday. “We’re going to do the best job that we can to keep our core customers from migrating back over to those guys.”

Whole Foods’ longtime dream — that organic foods would eventually appeal to everyone — has become its worst nightmare.

The company’s same-store sales have declined in each of the past six quarters.

The chain saw a 2.4% decline in that metric during its most recent quarter, with transactions — which is used to measure traffic — falling 3.9%.

Whole Foods is now battling a wide range of competitors including specialty grocers like Sprouts Farmers Market, as well as traditional grocers like Kroger, big-box retailers like Walmart and Target, and discount grocers like Aldi.

“We were ignored for most of our history. Nobody paid any attention to us,” Mackey said on the call with analysts. “But we continued to expand and grow and we got more and more successful, and then the conventional supermarkets… began to pay more attention.”

Traditional grocers have been offering “good enough” alternatives to Whole Foods, and the company has watched its sales decline as a result — particularly on the weekends, he said.

“Many of our stores where people used to drive long distances on the weekends and do big shops, we’re seeing a little bit of a decline on that,” Mackey said.

Kroger started expanding its private-label “Simple Truth” organic food brand several years ago, and now devotes multiple aisles in its store to organic and natural foods.

Walmart also now devotes a section of its fresh produce department to featuring organic and locally sourced products.

It has been rapidly growing its Neighborhood Markets stores, as well, which are much smaller than its Supercenters and focus solely on groceries and pharmacy.

The German chain Aldi, which is even cheaper than Walmart , invested heavily in organic food last year by expanding organic-food brands, removing some artificial ingredients from its products, and adding more gluten-free items.

This year, Aldi is spending $1.6 billion to redesign 1,300 of its US stores to feature softer lighting and bigger produce sections.

The new stores look a lot like Whole Foods’ new chain of stores, called 365 by Whole Foods Market, which the company launched last year to better compete with the increasingly crowded market for low-cost organic goods.

The stores are cheaper to build than Whole Foods’ traditional stores, so it has more flexibility in pricing.

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  1. bogsidebunny says:

    Organic = Bullshit and Bullshit = Organic

    Makes sense to me.

  2. The only difference between organic and non organic foods is the label. I read
    long ago that to qualify as “Organic” only required that the product to be “Mostly”
    organic. So, if you do a thorough job of washing off the chemical fertilizers and
    pesticides, anything can merit the label.

    Non GMO foods are also a complete scam. I heard horror stories about splicing
    human and animal genes into corn and other crops. This whole “Frankenfood”
    scare misses a very OBVIOUS point: A dog cannot knock up a cat because they
    are not genetically compatible. 4 or 5 hundred years ago, the Dutch created
    a strain of carrots that were orange (Their national color.) The original color
    was purple. This is done the same way dog breeds are altered, through a
    process of selective breeding. I have debated morons who actually believed
    human DNA could be spliced onto an ear of corn. My closing argument with
    this fucking ignorant Internet troll was that if he can ever produced an ear of
    corn with a human dick sticking out of it, I would eat my words!

    Finally, the biggest fucking scam that ever existed: Gluten free foods. While
    walking through the supermarket, I noticed Gluten free labels on thousands of
    products on the shelves. All I knew was that it had something to do with
    wheat. After I got home, I looked it up on the Intertubes and discovered that
    Coelics affects only about 1 in 170 people. But that did not answer the question
    that was nagging at me: What the fuck is the label doing on Rosarita Refried
    Beans, corn tortillas, oatmeal, meats, vegetables, etc?

    Then came the answer. A doctor was being interviewed on the subject and
    flat out said it was phony dietary fad, common with overweight housewives.
    The medical quacks have no problem with making them feel better about having
    a little lard in their asses. Ask any of these neurotic freaks if they actually
    have the disease, they will tell you “No, but I am “Gluten intolerant.” In
    short, they NEVER lose the junk they are carrying in their trunks because
    it becomes a crutch, an excuse for having a fat ass.

    I recently took one of these ladies out for a meal. Gluten free ANYTHING
    is like eating cardboard, so I doubt there are many calories involved, but the
    act of sucking up food like a vacuum cleaner did nothing for her Rubenesque

  3. Capt. Craig says:

    Organic is latin for grown in pig shit. Thank SDA.

  4. bogsidebunny says:

    Is Road-Kill, organic? Just wondering.

    Oh yea, I like “Orgasmic” Clit-Nibbles by the way. I usually pick them up at the local MILF super mart on a Friday night. A little pricy, but a my age the senior citizen discount on Viagra makes up for it.

  5. grayjohn says:

    Usually Organic means Dirty, or bland.

  6. Reg says:

    The Whole Foods in my town closed last week. Not enough liberal twits around to support it. Fine by me. The few times I ever went in the place it reeked of old fish and looked filthy.

  7. Eskyman says:

    “Organic” is almost as big… or maybe as big, I dunno… a scam as “glowball warmening.”

    It sucks in a lot of mugs, who stand in line to get their pockets picked. Beats 2nd story work, you’ll agree! Not nearly as much chance of getting shot for your larceny, which is a pity.

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